Resistance to Change: How to Transform “We’ve Always Done It This Way”
- AESB
- Apr 24
- 1 min read
A sales team refused to use a new CRM. "Excel works for us, we don't need any more complications," they said. But the company was losing opportunities due to a lack of proper follow-up.
To overcome resistance, we use a three-step strategy:
🔸 Listen before imposing: We identify your concerns and adapt the implementation.
🔸 Demonstrate tangible benefits: We show how CRM would earn them more commissions.
🔸 Make the transition easy: Hands-on training and ongoing support.
In less than three months, the team not only adopted the tool, but also increased their conversion rate.
📌 People don't reject change, they reject uncertainty. When you show them the benefits, they embrace the transformation.
Schedule a free consultation and I'll show you how to manage change. 👇